Aurora World Inc. (www.auroragift.com), Aurora World, Inc., celebrating its 30thanniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. To celebrate it is releasing a plush collection that loves diving into water in the summer as much as kids do. Simply place Softy Soakers in water and the plush expands from practically nothing into a full size, eight-inch plush animal. The initial collection includes the “Fanta-Sea” plush assortment, and based on the response from buyers at this year’s winter shows, Aurora sees a huge hit in the making.
Our thoughts: The Kids loved the alligator we were sent and want the whole line. See the pictures below are they not the cutest things ever?! I thought they were pretty neat too. It really is as easy as the package says. The longer you keep your plush in the water the firmer it gets so be aware of that I think we left ours in a few seconds too long but the package assures us as the water starts to evaporate in a day or so it will be fine. It will start to shrink over time and you can reactivate it buy soaking in water again.
More about them: “Everyone who came to our booths or showrooms earlier this year inquired about these H20-friendly toys,” says Michael Kessler, SVP of sales and marketing. “With Softy Soakers, kids have a new way to experience their plush animals and don’t have to wait long for the toy to ‘grow up’,” Kessler says. “Softy Soakers are good to go in about 40 seconds. They don’t take 72 hours to become full size, like some other products on the market.”
The “Fanta Sea” collection (MSRP: $10 each) includes a sea horse, octopus, hammerhead shark, dolphin, sea turtle and alligator. “All you have to do is fill a bowl with water and drop in the Softy Soaker. We suggest massaging it for speedy water absorption. Then after 40 seconds, grab a towel, “rub-a-dub-dub” it dry and you’re ready for some fun.” Kessler adds it is a relatively simple process for any child, mom or dad and a great toy for the summer months.
About Aurora World Inc. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters in the United States, United Kingdom, Hong Kong and Germany, has ascended quickly to become a respected leader in the world’s toy and gift character and contents industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.
- How would you like to win Softy Soakers for yourself? All you need to do is be a GFC follower of Family Treasures. You must do this or all other entries will be deleted.
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The contest will run for one week and will end on August 28, 2011. The winner will be chosen via a random number generator. Thanks again to Aurora for offering this great prize!
***Please note that I received no form of monetary compensation for this post. I did receive a sample of the product to try in order to write a fair and honest review. The opinions expressed in this review are my own and were not influenced in any way. ***