Tuesday, May 11, 2010
WAT-AAH's new advertising campaign
A few months ago I wrote a review about WAT-AAH! My children and i loved how refreshing the water was and I love the idea behind their goal. Now they are back with a new campaign to get kids to drink more water!!
Did you know that the problem of childhood obesity in the US has grown considerably in recent years? Between 16 and 33 percent of children and adolescents are obese. Unhealthy weight gain due to poor diet and lack of exercise is responsible for over 300,000 deaths each year. Overweight children are much more likely to become overweight adults unless they adopt and maintain healthier patterns of eating and exercise (American Academy of Child & Adolescent Psychiatry, www.aacp.org)
.. I guess you could say that childhood obesity is kind of a big deal.
"Don't Drink ____, Drink WAT-AAH!" is WAT-AAH's new advertising campaign that launched in New York City. This campaign encourages parents, teachers, and kids to fill in the blank with words such as "Soda," "Sugar," "Junk," and even "%+!"
As an overweight adult who is strugging everyday to make healthy changes in my life I look to my kids and hope they wont struggle like I have. Drinking water is the first step! I think that WAT-AAH! make drinking water cool, and thas cool with me! (ok thats my one and only corny pun, promise)
WAt-AAH - "we hope to get the message across that childhood obesity is a growing concern in the US and that we must first become aware of the issue before taking action."
WAT-AAH! is making everyone aware that there is an alternative to soda and other sugary drinks, all while being fun, too! Founded in New York City by Rose Cameron and her son, Jack, WAT-AAH! is the first water "cool" enough to convince kids to switch from soda and other sugary beverages that litter the marketplace. With 1 in 3 children in the US considered to be overweight or obese, WAT-AAH! has a clear mission: to reverse the established behavior and dependency on sweetened drinks among American children, thus reducing the alarmingly high rates of childhood obesity.